Digital Marketing & Branding
With the knowledge and creative abilities I gained studying Illustration, I began my career in Digital Marketing & Branding at Pratt Institute, achieving a certification in Summer 2024. I learned a number of new skills such as social media marketing, graphic design, project management, photo and video editing, brand management and more.
Below, there are many projects I completed during my time studying at Pratt. All aspects are created by me, including logos, copywriting, visuals and brand identities. Some of which are social media campaigns, OOH and digital campaigns, brand partnerships, brand creation and development, mockups and more. Combining my creative skills with my newfound marketing and branding skills, all my projects reflect me and my personal aesthetics.
The Dogist Rebrand Project
Ducks In A Row
This project was a semester long project, for an advertising class focusing on health and wellness. I learned how to create a brand from scratch, brainstorm and collaborate with others, create a persona and archetype, utilize new skills such as Canva and Photoshop to design and mock up advertisements, copywriting for advertisements. This assignment was my first experience with advertising, branding and marketing.
Ducks in a Row is a subscription service that focuses on connecting families and giving children the tools to discuss mental health through screen free activities. These activities are shipped right to your door with ease. Here at Ducks in a Row, we want to change the stigma of discussing mental health and make it fun, enjoyable and normal! Through games, songs, outdoor activities and more families enjoy quality time and kids have a great time. The subscription also includes valuable parenting resources through a blog, newsletter and community forum online. Parenting is hard enough, take the help where you can get it!
